Hilda Somarriba launched her own boutique firm, Prism Media Group, in 2008 to handle the marketing and PR for independent filmmakers and production companies. She has represented over 100 films in the top film festivals around the world including Sundance, Berlin, Cannes, and Toronto, and works with filmmakers, directors, and producers to create national and global awareness of their projects with the clear goal of securing top‐placement press coverage across a diverse media landscape.